
YOU ARE WELCOME TO JOIN VIRTUAL TECALPULCO
AT NABUURS WEBSITE; BASED IN HOLLAND. NABUUR IS AN EXPERIMENTAL ON-LINE COMMUNITY
DEDICATED TO
NORTH-SOUTH AND SOUTH-SOUTH COLLABORATION IN THE SUCCESSFUL IMPLEMENTATION OF
VILLAGE-BASED PROJECTS
Tecalpulco, Mexico
Artisan Owned
Direct Distribution Model
What's the matter?
With the men
of the village long gone as illegal wetback workers in
to the United States,
the women of Tecalpulco must provide for their families.
They earn a living
by practicing traditional local handcraft:
the production of a very unique kind of handcrafted jewelry.
They must make do with very low prices for their products
as the commercial and financial middle-men make profits.
To create competitive advantage for themselves,
these women of Taxco and Tecalpulco are creating
an innovative Artisan Owned Direct Distribution Model (AODDM)
which enables them to sell directly to retailers and consumers
by means of DHL International.
When the AODDM
has proven its worth in practice,
the women want to offer ) with the help of their nabuurs.
the AODDM
direct-marketing model to other village craftspeople,
in the
forms of a manual, software, and templates,
for export documentation software, production data base,
server-based marketing tools, cost-price data base software, handbooks....
The women of
Tecalpulco now want to sell direct to Europe
as a novel business model of potential great importance, for this,
they do require the help of their virtual neighbors.
What has been
done so far?
There has been a lot of very rich discussion about the current state of Artcamp
and how to build and refine the AODDM. You can see an over view of the discussions,
and see the initial draft of the AODDM to find out a bit about what has been
going on. Ask questions. We will happily fill you in.
Also, you're
just in time to see the introduction of the new product lines
that were designed and created by Alma Areli and Luz Mariling
There is still
much work to be done,
and we're happy
to have more Neighbors to help.
We are looking
for ongoing assistance and input in the areas of
Marketing and
Retail
Media and Promotion
Letter-Writing
Server-Based Software
AODD Model Theory
What you can do
You've already
done the most important thing, and that is to show up!
Most of the fun goes on in the Discussion area,
and we invite you to come and participate.
There is no need to be bashful,
the exchange of ideas and resources is what Nabuur is about.
As you become more familiar with the Telcapulco project,
perhaps there will be friends or resources
that can help move us forward
...feel free to invite them in to help.
we look forward to getting to work with you. |